DELIA GRENVILLE PH.D.
DELIA GRENVILLE PH.D.
Visionary technologist with proven Fortune 100 track record providing leadership for large-scale technology change to drive revenue and enhance market share
RESEARCH SCIENTIST
CHANGE AGENT
INNOVATOR
AUTHOR
SPEAKER
Over the past 15 years, Delia has served as a change agent and key strategist for global market leaders Oracle and Intel. With a stellar Fortune 200 track record for driving large-scale technology change, her focus on consumer centric research, technology transfer, and business innovation has consistently resulted in gained revenues and heighted competitive market share for multiple brands. Delia’s hybrid expertise and insight for identifying consumer interactivity, expectations, and purchasing, has transformed and optimized organizations and their product range. Her early experiences in diverse public sector, retail, supply chain and manufacturing honed her skills in synthesizing massive amounts of information to yield transformative, actionable insights.
Delia is the Research Assistant to the Chief of Staff’s Office, Platform Engineering group. In this role she is researching and developing key positioning, leading ideas and core messages through a showcase of presentations for customers, partners, and ecosystem on a range of topics including Intel products, industry standards, 5G and Internet of Things. Prior to her current role, Delia served as Strategy Programs and UX Program Manager for Intel’s Corporate Strategy Office, Delia’s role was pivotal in identifying opportunities to accelerate innovation, enable product opportunities, and introduce market-disruptive technologies. Leading the creation of consistent, scalable frameworks, data analysis, and modeling, she managed data analytics for a $9 Billion+, 500-project portfolio spanning half of Intel.
While in Intel’s Corporate Platform Office, Delia also led the development of a corporate strategy and action plan for connecting consumer and end user research to usage and system requirements for Intel product and platform organizations. In her previous roles at Intel as a Senior Research Scientist and Human Factors Engineer she led pioneering initiatives in large-scale business and technology change. In recognition of her contributions, Delia was selected to set the 10-year research agenda at Intel. Applying her insights and skills on an enterprise-wide scale, Delia drove a cultural transformation which led to groundbreaking research collaboration – driving multi-million dollar sales and delivery of the first pioneering, disruptive idea in record time.
Involved in the community and external business world, Delia co-founded Designing Me, an organization that steers professional women into executive and leadership positions. Her Got Strategy workshop assists junior and mid-level professionals in setting and executing a career strategy.
Recruited by Oracle upon completion of her doctoral studies, Delia served as Senior Research Scientist focusing on multimodal, natural language, search, map visualization mobile and desktop user interfaces. She designed and executed multiple extensive studies, including the development of a prototype for multimodal access to cell phones, a multimodal pen-voice PDA test bed environment for enterprise applications and a 3G natural language test bed for merging technologies, which led to the identification and recommendation of an M&A opportunity.
A published author and public speaker, Delia has served as guest lecturer at Stanford MBA School, the Strategic Innovation Lab at Ontario College of Art, and MIT. She has written more than a dozen articles on project management, research practices, and the user experience. Delia is the inventor of six digital content technologies with patents pending – technologies that allow consumers to filter content streaming to their televisions via the Internet and provide the ecosystem to advertise and enhance the content viewing experience.
TRANSFER/INVENTION/INTEGRATION
STORYTELLING & BEST PRACTICES
RESEARCH & ENGINEERING
PROJECT MANAGEMENT
CONSUMER-CENTRIC
BIG DATA ANALYSIS
CROSS-FUNCTIONAL MANAGEMENT
ORGANIZATIONAL OPTIMIZATION
SENIOR MANAGEMENT ADVISOR
VENDOR/OEM PARTNERSHIPS
CHANGE MANAGEMENT
STRATEGIC PLANNING
TECHNOLOGY STRATEGIST
EXPERIENCE
Intel Corporation
October 2015 - Present
SENIOR RESEARCH SCIENTIST,
CHIEF OF STAFF’S OFFICE
Platform Engineering Group
Responsible for management, creation, and delivery of external keynotes for SVP of Platform Engineering group. Collaboration and coordination with senior staff members, their teams, external consultants, and creative agencies. Selection and development of narrative. Showcasing of best ideas and messages to share with customers, partners, and ecosystem. Topics include Intel products, industry standards, 5G, Internet of Things.
March 2014 - October 2015
STRATEGY PROGRAMS &
UX PROGRAM MANAGER
Corporate Strategy Office
Chartered on behalf of Intel President as member of Capabilities Access Team with highly strategic role to impact Intel’s business by identifying opportunities to accelerate innovation, enroll stakeholders organization-wide to enable product opportunities, and introduce market-disruptive technologies to advance Intel’s position. Chartered to devise first-ever framework for data collection and analysis surrounding $10B+ project portfolio, and lead team in driving execution Intel-wide. Team received an Intel Organizational Recognition Award.
2011 - March 2014
PROGRAM MANAGER, USER EXPERIENCE PROCESS & INTEGRATION
PCSO
Selected to develop corporate strategy and action plan for connecting consumer and end user research to usage and system requirements for Intel product and platform organizations, while leading Project Controls & Solutions Office’ (PCSO) UX Capability Core Team to establish/improve Intel’s standard lifecycle management capabilities in collaboration with business unit partners.
2011 - March 2014
SENIOR RESEARCH SCIENTIST |
HUMAN FACTORS ENGINEER
Intel Labs
Chosen with select team to take on enterprise-wide versus divisional mandate. Applied structured processes to examine and analyze third party and internally gathered research insights, competitive factors, product roadmaps, and vision to discover disruptive business ideas, create new market opportunities, and develop preliminary business models. Proposed/managed multidisciplinary, cross-functional research programs to enhance Intel and collaborators’ product roadmap and vision.
Took on challenge eschewed by predecessors to drive cultural transformation and acceptance of collaborative research, enhancing understanding of what drives consumer behavior to help maintain market share.
2006 - 2010
SENIOR RESEARCH SCIENTIST |
HUMAN FACTORS ENGINEER
Digital Home Group (DHG)
Led cross-divisional projects focused on Smart TV products to establish competitive advantage for Intel, identify new revenue models for user experience, and generate incremental revenue streams for DHG’s core business. Worked to unify user experience and consumer research with DHG and Intel’s strategic product planning and platform development cycles.
Established and managed repeatable processes and led key projects tightly coupling User Experience Group as core process within DHG and Intel, changing way Intel approaches acquisition, development, and marketing of software, and resulting in reduced time to market, millions in revenue and unit sales, and seven digital content technology patents pending.
Oracle Corporation
2001 - 2005
SENIOR RESEARCH SCIENTIST
Advanced User Interfaces
Recruited to strategic research role serving as principal investigator for multimodal, natural language, search, and map visualization mobile/desktop user interfaces, from exploratory research to prototyping and technology transfer to Oracle Development Teams. Championed technology change, consolidated cross-functional exploration efforts, and recommended technology for M&As. Reported to Director of research with 1 direct/4 indirect reports and $100K average project budgets.
Led team of researchers, developers, designers, academics, and interns in multi-year exploration of advanced interfaces for e-business applications and prototyping to serve business needs within larger usability and user interface research agenda
VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY
1995 - 2000
GRADUATE RESEARCH ASSISTANT | INTERN | GRADUATE TEACHING ASSISTANT
Advanced User Interfaces
Gained exposure to diverse industries and work cultures (NASA, Phillip Morris, and U.S. Navy). Grew ability to synthesize information from disparate sources into actionable, game-changing insights. Selected highlights:
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Benchmarked weapons acquisition and concurrent engineering practices, comparing processes/program methods with macroergonomic methodologies suitable for integration of large-scale information technology change ($90K budget).
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\Served on 4-person research team benchmarking Best Practices in NASA project management ($100K project).
EDUCATION
2001
Ph.D.
Virginia Polytechnic Institute
and State University
Blacksburg, Virginia
Industrial Engineering, Human Factors
1997
Master of Science Degree
Virginia Polytechnic Institute
and State University
Industrial Engineering, Management Systems Engineering
1989
Bachelor of Science Degree
Queen’s University
Kingston, Ontario, Canada
Mechanical Engineering, graduated with Honors
PROFESSIONAL AFFILIATIONS
AWARDS
October 2015
Intel Organizational Award
2008
Intel Group Recognition Award
2013
Women of Trafalgar
Scholars & Explorers Award
2007
Intel Division Recognition Award
HIGHLIGHTS
BIG DATA
Created scalable innovation framework for data science/analysis and big data story extraction to build synergy across $9B, 500-project product development portfolio, open new opportunities, and inform strategic planning.
COLLABORATIVE RESEARCH
Introduced Intel’s first-ever Consumer Experience Enabling program using collaborative research model that on first effort generated more than one million units sold and $20M in revenue.
COMPETITIVE STRATEGY
Researched and recommended strategic M&A’s for Oracle to help create robust research environment and enhance competitive position, including competitor acquisition that brought in market-differentiating technology.